IFAW The International Fund for Animal Welfare has been a Group client for over a decade. Over that time Mediaflo have assisted both the UK and American office push membership to record levels. Customer relationship management has been the key to success incorporating direct mail and the recently revamped 'Animal' Magazine, featured on this page. “ I have used the Newman Group for some 10 years or more. In that time, they have never been short of exciting new ideas and their enthusiasm for my brand never waivers. Most recently their proposal for the redesign of our 'Animal' publication and their ideas on customer acquisition and retention created a wave enthusiasm to develop this - our three year old Magazine.” Maureen Brown IFAW UK