SOUTHERN SALADS Southern Salads is a respected multinational operation with an extensive list of blue-chip and high street retailing clients from the catering, food service, sandwich manufacturing and retail sectors, including KFC, Pizza Hut, Sainsburys and Burger King. After experiencing a period of rapid growth, Southern Salads saw the need to develop their existing, provincial identity. Their need was two-fold: firstly an identity to reflect their respected multinational status within the market place; whilst being flexible enough to evolve into subchain areas. Mediaflo developed a fresh, modern and dynamic identity capable of working across a range of sub-chains. Since the launch of the new identity Southern Salads have won several multi-million pound contracts with leading retail purchasers.