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STRATEGY
FloPrint
Marketing Strategy
The printing industry is a highly
competitive, commodity market,
with over capacity and a number
of forces exacerbating the situation
including internet, WAP, SMS
and digital communications.
Mediaflo undertook the construction
of a detailed marketing strategy
for Floprint colour to increase
turnover and profitability.
For more detailed case histories
contact
joe.dale@newmangroup.co.uk |
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